A website people understand at a glance, that keeps itself up to date.
Good design is not decoration. It is deciding what a visitor needs to know first and making that impossible to miss. Here is what that looks like on real projects.
Same club, same content, a different first impression
We launched the club's first site quickly so they had somewhere to send people. It was clean and it worked. Once the club had found its feet we went back and designed it properly. Drag the handle to compare.
Before After 
The original homepage showed the crest, the club name and a Get in touch button. Visit the live site
Five decisions that did the work
None of these is a matter of taste. Each one removes a reason for a visitor to leave.
- 01
It says what it is in three seconds
- Before
- A crest and the club name.
- After
- "Football. At walking pace." A stranger knows what this is, who it is for and where, before they scroll.
- 02
One obvious next step
- Before
- "Get in touch."
- After
- "Join a session." The button names the thing a visitor actually wants to do, and it is the only yellow button on the screen.
- 03
It answers the question before it is asked
- Before
- The next match was two clicks away.
- After
- The next match, opponent and kick-off time sit in the first screen. Most returning visitors need nothing else.
- 04
Proof, in numbers
- Before
- Three paragraphs about the club.
- After
- From 3 players to 32. Two league teams. A strip of facts does in one glance what the paragraphs asked people to read.
- 05
It looks like nobody else
- Before
- A tidy layout that could belong to any club.
- After
- The kit, the pitch markings and the club colours. The design is built from things only this club has.
Nobody at the club types in a fixture
A club site lives or dies on whether Saturday's match is right. On most, a volunteer keeps it up to date until the week they cannot, and then it is wrong.
This one looks after itself. Fixtures and results come straight from the league's schedule. Training sessions come from the calendar the team already uses. The site checks both every morning and rebuilds, so "next match" is always the next match.
- Fixtures and results for both squads, with no data entry.
- League tables worked out from the scores, so they are up to date the moment a result is known.
- Readable on a phone, because that is where a player checks kick-off time.
- News and photos the club adds itself, from a simple editor.
Your version of this might be opening hours, a menu, a price list, availability or a class timetable. If it already lives somewhere, your website should read it from there rather than wait for someone to copy it across.
It was already elegant. It did not say what they serve.
The restaurant's first site was a name and a mood: "A refined table on the Costa del Sol". We kept the palette and the typography, and changed what the page says.
Before After 
The original homepage showed the name, a tagline and two buttons. Visit the live site
What they serve, in the first line
"The Full English meets Swedish fika: all-day brunch in Benavista." One sentence gives the food, the style and the place, beside a photograph of the actual plates.
Reasons to book, before you scroll
Opening hours sit above the headline. Review scores from Google, TripAdvisor and TheFork sit under the Book a table button, where the decision is made.
It keeps up with the kitchen
The site runs in English, Spanish and Swedish. The weekly set lunch is updated from a phone, and seasonal menus such as Christmas are switched on across every page at once.
Off WordPress, with nothing lost on the way
Malinda's is a restaurant and events venue at Villa Bro in Bohuslän, on Sweden's west coast. We replaced its WordPress site with a fast one in Swedish and English.
- Every old address redirected, so the search listings it had earned carried over.
- Opening hours that follow the season: one setting swaps them for a closed-for-winter notice on every page.
- Concerts and events described to Google, so they can show up as events in search.
Design gets the click. Structure gets you found.
Search engines reward the same things visitors do: a clear answer, quickly, on any device.
Google is told what you are
Behind every page is a description written for search engines: this is a sports club, this is its ground, these are its matches and when they kick off. No guessing.
Fast everywhere
Pages are built in advance and served from the data centre nearest the visitor. There is no database to wait for, on a fibre line or on a phone at the side of a pitch.
Words people search for
The headline says walking football, the age range and the town, in plain language. The words a person types are the words on the page.
Nothing to hack
No plugins, no admin login exposed to the internet, and security headers set from day one. See how your current site scores with our free security check.
Live quickly, then made right
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A conversation
Who visits your site, what do they want, and what do you want them to do next? Design starts from those three answers.
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A clean site, live in days
You get something correct and presentable online first. You are not invisible while the design is worked out.
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The design pass
Identity, hierarchy and the one action that matters, built on real content rather than placeholder text.
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We keep it running
Hosting, domain, security and updates stay with us. One provider, and nobody to chase.
Local to the Costa del Sol, working further afield
Most of our website clients are on the Costa del Sol and in Gibraltar, where we can meet in person. We also work with businesses in the UK and Sweden.
- Costa del Sol West
- Estepona, Marbella, San Pedro de Alcántara, Puerto Banús, Benahavís, Manilva
- British Overseas Territory
- Gibraltar
- Campo de Gibraltar
- Sotogrande, Algeciras
- Costa del Sol Central
- Fuengirola, Mijas, Benalmádena, Torremolinos
- Costa del Sol
- Málaga
- Inland Andalucía
- Ronda
- United Kingdom
- London
- Sweden
- Gothenburg
What should your website say in three seconds?
Send us the address of your current site, or tell us you do not have one yet. We will tell you what we would change first.